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KS4 Business

GCSE BUSINESS STUDIES

GCSE Business covers a wide range of topics. We use the OCR exam board and there are 2 units we study:

  • Business 1 – Business activity, marketing and people
  • Business 2 – Operations, finance and influences on business

This qualification is 100% examined, with Business 1 and Business 2 both being worth 50% of the total grade. Both papers have 80 marks and are 1 and a half hour exams to be taken at the end of Year 11.

Both units have main topics which are then split into sub-topics as below:


OCR LEVEL 1/2 CAMBRIDGE NATIONAL IN ENTERPRISE AND MARKETING

There are 3 units which we cover. 2 units are portfolio based and 1 unit is exam based. The units we study are:

RO64 – Enterprise and marketing concepts – this unit is examination based and it explores areas such as how to target a market, the product life cycle, the marketing mix and finance. This unit contributes 50% towards the final grade.

RO65 – Design a business proposal – this unit is a more practical approach where students where students produce a portfolio of work for a set task that is produced by the exam board. This unit covers a range of topics including customer segmentation, market research, producing designs for a product and the financial elements of this. This unit contributes 25% towards the final grade.

RO66 – Market and pitch a business proposal – in this unit students will pitch a business proposal that they have created to an external person, students will therefore need confidence in presenting their business idea and have a well thought out business plan. This unit contributes 25% towards the final grade.

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